Sabtu, 31 Mei 2014

JAMBI PROMOTES TOURISM THROUGH FESTIVAL AT TEMPLE SITE

By Andi Abdussalam 
          Jakarta, May 31 (Antara) - Indonesia's Sumatran Province of Jambi is holding a festival at its Buddhist temple in Muarajambi District to promote tourism and the temple compound, believed to be one of the ancient Malay Kingdom's heritage sites.
         "There are several aspects that can help to effectively popularize the Muarojambi temples, one of which is designing attractive tourism packages," Deputy Minister of Tourism and Creative Economy Sapta Nirwandar said when opening the Muarojambi Temple Festival in Jambi on Thursday.
         To be held until June 1, 2014, the four-day festival presented various local cultures, traditional arts and creative economic products.  "The ancient temples in Muarajambi keep alive very important cultural values that need to be preserved. We are now trying to get recognition from UNESCO," Sapta Nirwandar said.
         He added that the Muarajambi temple site is the most unique historic site in Sumatra, although not all of the temples there have been explored. The government is developing the site and preserving it as an ancient heritage location, while tapping its economic potential.
         "It offers two benefits. One, is a direct impact on the local people, and the other is indirect on business players outside the city of Jambi, such as airline operators," Sapta said.

 
         In this case, the Muara Jambi Temple Festival is very important in popularizing the temple site.
         The festival presented Jambi's traditional dances, tourism rallies, expo and tourism bazaars. It also offered musical entertainment with popular artists.
         The deputy minister said that the festival could also be held during the night to lengthen the period of presentation. The festival is mainly held during the day.
         "We will discuss with the district head and the governor whether the festival can be held during the evening and night time, so that it will become more interesting," Sapta added.
         In the meantime, Head of the Youths and Sports Service of Muarajambi regional government, Nur Subiantoro, said the festival aimed to introduce the Murajambi temple site as one of Jambi's historic and religious tourism destinations for both domestic and foreign tourists.
         Besides Malay traditional arts and cultures, the festival also introduced Jambi's creative economic products, such as 'batik' clothes from Jambi and traditional local foods.
         This year¿s festival is designed with interesting touches, different from those held in previous years, said Subiantoro. "We designed the festival in such a way that this year it will become merrier, to promote the temple site to local and international tourists," he added.
         The temple complex has 82 ancient structures, of which eight have been preserved and opened to the public. Located at the Batanghari riverside, the Muarojambi temple complex is about 40 kilometers from Jambi city. It represents the heritage of the ancient Malay Kingdom during the Hindu-Buddhist era that lasted between the 7th and 13th centuries.
         The eight temples that have been opened to the public and have been preserved are the Gumpung, Tinggi I, Tinggi II, Kembar Batu, Candi Astano, Gedong I, Gedong II and Kedaton.
         Other discoveries in the temple site include an ancient canal encircling the temple site that connects one building to another.
         In order to further develop the complex, the local government is developing a master plan.
         Jambi Governor Hasan Basri expressed hope that the master plan of the Muarajambi temple complex would be finished this year.  "Based on our target and program, the master plan would be finished at the end of the year (2014)," the governor said at the opening of the Muarajambi Temple Festival on Thursday.
         Governor Hasan Basri pointed out that the development of the temple complex as an object of historical and religious tourism would provide direct benefits for the local community¿s economy.
         "We are planning to develop the people's creative economy and infrastructure, including hotels, car terminals, roads, transportation and recreational parks, such as water boom facilities, in the future," the governor said.
         To support the tourist resort development, the local government, in cooperation with the Ministry of Public Works, develops infrastructures, particularly river and land (road) transportation systems.  
    Thus, infrastructure facilities would support the combination of infrastructure and creative economic development.

         Besides this, efficient transportation facilities will also make it easier for tourists to visit the temple site using water transportation on the Batanghari River or land transportation.
         "We also plan to provide ships from Jambi city to Muarojambi for tourists who are keen to enjoy the sights of the Batanhari River. On the river banks, restaurants will be built to sell special local foods, such as pindang or pepes patin (salted and spiced catfish soup),"  Deputy Minister Sapta Nirwandar said.
         According to Sapta, the local government should be able to design interesting tourist packages to attract both domestic and foreign tourists.
         The Muarojambi Temple Festival is being organized at the Muaro Jambi temple site, which lies on an area that is part of seven villages. 
    Sapta Nirwandar explained that interesting tourism packages can be marketed in big cities, such as Jakarta, Medan, and other large cities frequented by tourists.

         Besides this, sports tournaments, such as cycling races, Southeast Asian Games, and the World Cup, can also be used to promote tourism potentials, he added. Sports spectators can undertake a trip to a tourism site, which is not far from the sports activity centers.    
    "Holding a cultural festival is really needed, like the Muarajambi Temple Festival, that has been held in the past several years and attracted increasing numbers of visitors every year," the deputy minister pointed out.***2***

(T.A014/INE/H-YH)

(T.SYS/A/BESSR/A/Yosep) 31-05-2014 20:35

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