Jakarta, Sept 24 (Antara) - The nine-day Indonesia International Motor
Show (IIMS) 2013, being held at the JI-Expo Kemayoran, Central Jakarta,
until September 29, 2013, is showcasing automotive products developed
using the latest technology.
Johnny
Darmawan, chief organiser of the IIMS 2013, who is also the co-chairman
of the Indonesian Motor Vehicle Industries Association (Gaikindo), said
this year's IIMS is an exhibition of the latest technological
innovations in the automotive sector.
"We
are showcasing the latest technological innovations in the automotive
sector and intend to transform the IIMS into a platform for automotive
experts to meet and exchange ideas," said Johnny. He expects this year's
IIMS transaction to be higher than last year, when the value stood at
Rp4 trillion.
Industry
Minister MS Hidayat said the automotive exposition is expected to
convey to the public that amid the economic slowdown, the real sector,
particularly the automotive sector, is not adversely affected.
"I
want to prove through this expo that the real sector, automotive in
particular, is not disturbed," added MS Hidayat while receiving the
organisers of IIMS 2013.
Darmawan
pointed out that a total of 36 automotive agents and 276 supporting
industries are taking part in the show, and there will be 300 exhibition
stands.
Automotive companies taking part in the IIMS 2013 include Toyota, Honda, Mitsubishi, and Daihatsu.
Besides exhibiting Toyota Avanza, Kijang Innova minivan, or the latest
Agya cars, PT Toyota Astra Motor (TAM), for example, is also displaying
its latest Toyota TS030 Hybrid car as a special product at the IIMS.
"Toyota TS030 Hybrid has been produced as a realisation of Toyota's
dream of providing a better future," said Marketing Director of PT
Toyota Astra Motor Rahmat Samulo at a press conference.
Toyota TS030 Hybrid is a racing car, developed under Le Mans Prototype
(LMP1), with Toyota Hybrid System-Racing (THS-R) technology.
It is the first hybrid car taking part as the main participant of the LMP1 class in the Le Mans 24 Hours racing event.
"The innovation of Toyota as one of the pioneers in the hybrid vehicle
production in the world is able to bring the hybrid system one step
ahead to matters unimaginable before," said Samulo.
Toyota TS030 has been developed with a two driving power system, namely
conventional and electrical power. THS-R combines conventional machines
with a capacity of 3,400 cc and a configuration of V8 powered with 530
HP and electric power of 300 HP. With a total power of 830 HP, TS030 is
almost equivalent to formula vehicles.
"We are exhibiting the replica of Toyota TS030 Hybrid in the IIMS 2013
as a token of appreciation to the public," Samulo noted.
Toyota TS030 Hybrid appeared for the first time at the FIA World
Endurance Championship (WEC) in 2012. Until now, it has passed nine
racing events, with a score of winning the championship three times and
the pole position four times.
At the expo, however, TAM does not offer a sale promotion to attract
buyers. "From the beginning, our participation in the IIMS is not mainly
for sale but for introducing Toyota's latest technological innovations
in the automotive sector. Therefore, Toyota does not offer any
promotions at its booth," TAM's GM for Corporate Planning and Human
Relations Widyawati said at the IIMS 2013 complex on Monday.
She said it is not fair to the customers who have purchased cars
through dealers if Toyota provides promotional price at the expo,
because with the promotion, consumers would be able to purchase cars at a
lower price while at the dealers, they would purchase at a higher
price.
PT Honda Prospect Motor (HPM) is also exhibiting a hybrid car product
at the IIMS. HPM is displaying its car of the NSC concept as a special
product.
The car, which has been developed by HPM's research centre in Ohio, the
United States, is the latest super-car generation, which combines
performance and appearance in the sports car category with
environmentally friendly hybrid machine.
The presence of Honda NSX Concept at the IIMS 2013 is the first of its
kind in the Asia-Oceania region. It appeared for the first time in the
North America International Motor Show (NAIAS) 2012 in Detroit,
Michigan, the United States.
It adopts the Sport Hybrid All Super Handling All Wheel Drive (SH-AWD)
machine, a new type of machine supported with three high performance
electrical motors.
HPM had previously sold 18,737 units of Honda NSX cars throughout the
world from 1990 to 2007. The NSX Concept will be introduced in a
number of countries, including Indonesia.
Besides the new concept, HPM is displaying other products such as New
Jazz, Freed, City, Civic, All New CR-V, and All New Accord cars.
Unlike
Toyota Astra Motor, which is not launching a promotional sale at the
expo, HPM offers an interesting promotional price for its cars.
Honda
is offering a promotion for its customers, with an instalment of zero
percent interest for two years for New Jazz, Freed and City cars and one
year for Civic, All New CR-V, and All New Accord cars.
In the
meantime, Mitsubishi Motor is favouring its Mirage to compete in the
city car market segment where city cars are now facing a tight market
competition.
"So far, we are superior in the SUV class with our Pajero Sport
product. And now, we have another vehicle - the Outlander. Yet, we are
favouring Mirage cars in the city car class," said Operating General
Manager Mitsubishi Motors Corporation Marketing Division Duljatmono on
Monday.
Virtually,
Duljatmono said, Mitsubishi favours all types of cars on display at the
IIMS 2013 such as Pajero Sport, Outlander, and Mirage because they
cater to different market segments.
For the segment of the city car class, Mirage continues to grow,
reaching 60 percent of the market. Therefore, Mitsubishi will continue
to develop Mirage as a passenger vehicle in the city car class.
At
the IIMS, PT Astra Daihatsu Motor (ADM) is launching its new variant
Daihatsu Ayla, namely Ayla M Sporty and Ayla X Elegant.
"The new Ayla variant is launched to fulfil the demands of customers
who are young at heart and need sporty and elegant nuances," President
Director of ADM Sudirman MR said while launching M Sporty and X Elegant
cars at the IIMS 2013 on Friday.
Sudirman
said his company is optimistic that the new Ayla variant will serve as a
favourite car for Indonesian consumers and the world market.
He said Daihatsu's cars produced under the low-cost and green car
(LCGC) concept could positively contribute to the automotive industry in
the country. ADM launched cars produced under the LCGC concept, namely
Astra Daihatsu Ayla, on September 9, 2013.
Chief Operation Officer of PT Astra International - Daihatsu Sales
Operation Toto Suryana Wijaya said the presence of Ayla M Sporty and
Ayla X Elegant complement Astra Daihatsu Ayla's variant production type.
"Through the production of the two types of vehicles, Daihatsu is
willing to reach out to a wider market," he said.***3***
(T.A014/INE)
EDITED BY INE
(T.A014/A/BESSR/A. Abdussalam) 24-09-2013 16:59 |
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